No artificial flavors or colors. Natural flavors. 8 g protein. No high fructose corn syrup. No preservatives. Made smarter. Tastes better. Smart Tarts are the perfect low-sugar breakfast or snack filled with the nutrition you actually need to fuel your day. Finally, bring your favorite breakfast from child hood back to your toaster and enjoy guild-free, nostalgic indulgence! Enjoy toasted. thesmartco.com. Baked in USA