Quality since 1888. Kosher for Passover. Over 120 years L'Chaim! No flour used. Cholesterol & trans fat free. Thanks to the support of our consumers, we have grown to become the leading provider of kosher food products and America's No. 1 provider of matzo. With our new state-of-the-art bakery we continue our commitment to deliver the highest standards of kosher quality. The Manischewitz family has been searching for a cereal recipe that your family will enjoy during Passover. Our new Sunny O's Cereal was inspired by a trip to Israel, the land of milk and honey. This O shaped crunchy cereal is lightly sweetened with honey for a delicious taste. What a wonderful way to start the day. Enjoy! Visit us at www.manischewitz.com for new product information, delicious recipes and more. This product is lactose free and vegetarian. Product of Israel.