Skincare for men. Specially formulated with 2 essential oils, aloe vera, jojoba, sunflower oil and shea butter for an incredibly smooth shave. Bulldog is man's best friend. With natural ingredients. If you've got the kind of skin that acts up, then this shave cream will be much more effective than Byron or Keats at satisfying your sensitive side. Be loyal to your skin. Our products never contain artificial colours, synthetic fragrances, or ingredients from animal sources. BUAV approved. Good Shopping Guide ethical company. Vegetarian Society approved. www.meetthebulldog.com. Made in the UK.